Credit Karma is owned by Intuit Inc., the company behind TurboTax and QuickBooks. Intuit acquired Credit Karma on December 3, 2020 for total consideration of $8.1 billion, which included assumed equity awards and restricted shares, according to Intuit's Form 10-K for fiscal 2021. Credit Karma now sits inside Intuit's Consumer segment alongside TurboTax.
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Intuit is itself a public company listed on the Nasdaq Global Select Market under the symbol INTU, per its fiscal 2026 Form 10-K. Its largest disclosed shareholders are The Vanguard Group (10.28%) and BlackRock (8.39%), per Intuit's 2026 proxy statement. Every figure below comes from Intuit's SEC filings and is dated to the filing.
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Intuit owns Credit Karma outright. The personal finance site has been part of Intuit for several years, after Intuit bought it in a deal paid in a mix of cash and Intuit stock. Credit Karma keeps its own brand and app, but its results are reported inside Intuit's consumer business, next to TurboTax.
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Intuit's fiscal 2026 10-K lists Credit Karma among its registered trademarks with TurboTax, QuickBooks and Mailchimp, and says its Consumer segment is made up of TurboTax, Credit Karma and ProTax. The fiscal 2021 10-K, filed when the deal was new, reported Credit Karma as a separate reportable segment.
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Intuit paid a little over eight billion dollars, counting the equity awards it took over from Credit Karma's employees. A large part of the value it recorded went to identified intangible assets, such as Credit Karma's user relationships and brand names, rather than to physical assets like offices or equipment.
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The fiscal 2021 10-K says Intuit acquired Credit Karma for total consideration of $8.1 billion, including assumed equity awards and restricted shares subject to a revest provision. The same filing says the $7.2 billion fair value of purchase consideration included $3.4 billion in cash and 10.6 million shares of Intuit common stock with a fair value of $3.8 billion. The auditor's discussion in the same filing lists identified intangible assets of $2,781 million for user relationships, $375 million for trade names and trademarks, and $216 million for purchased technology.
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Credit Karma earns most of its revenue from the lenders and other partners whose offers it shows to members. When a member follows a Credit Karma link and, for example, is approved for a card or a loan, the partner pays a set fee. Personal loans, credit cards and insurance drove its most recent growth.
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Intuit's fiscal 2026 10-K says Credit Karma revenue is primarily from qualified links that result in completed actions, or cost-per-action transactions, earned at a predetermined fee when, for example, credit cards are issued or loans are funded. The same filing reports Credit Karma revenue of $2,641 million in fiscal 2026, up 20% from $2,200 million in fiscal 2025.
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That growth came from personal loans (up $235 million), credit cards (up $101 million) and insurance (up $85 million), per the 10-K. Intuit also offers Credit Karma Money branded savings and checking accounts through an FDIC-member bank partner, according to the same 10-K.
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Intuit is owned by its public shareholders. Two index fund managers hold the largest disclosed stakes, each around a tenth of the company or less, and longtime director Scott Cook holds about two percent through trusts. No single shareholder controls Intuit, and directors and executives together hold a small minority.
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The table reproduces selected rows from the security ownership table in the 2026 proxy statement, with holdings as of October 31, 2025 and percentages based on 278,508,855 shares outstanding on that date.
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Footnote 1 of the proxy says Cook's shares are held by trusts of which he is a trustee or beneficiary. The proxy biography lists him as Intuit's founder and a director since 1984, per the same filing. The Vanguard row is based on a Schedule 13G/A filed October 6, 2025, reporting ownership as of September 30, 2025, according to footnote 19.
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For comparison with other consumer finance companies, see Who Owns SoFi? and Who Owns Chime?.
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Credit Karma has no shareholders of its own, so the ownership table describes Intuit. Intuit's proxy is dated to the fall of its fiscal year, and large-holder rows rely on separate filings. Revenue and deal figures come from different fiscal years and should not be mixed.
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Three limits apply. First, the BlackRock row in the 2026 proxy relies on a 13G/A whose filing and reporting dates are described inconsistently in footnote 20, so treat that row as approximate in timing. Second, the $8.1 billion figure in the fiscal 2021 10-K includes assumed equity awards, so it is not a pure cash price. Third, Intuit's fiscal year ends July 31, so its fiscal 2026 revenue does not line up with calendar 2026.
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Both are Intuit products in the same Consumer segment, per Intuit's fiscal 2026 10-K, but they remain separate brands.
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The acquisition closed on December 3, 2020, per the fiscal 2021 10-K.
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Sasan K. Goodarzi is president and chief executive officer, per the 2026 proxy statement.
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Read Intuit's 10-K and proxy statement on SEC EDGAR.
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Deal terms come from Intuit's Form 10-K for fiscal 2021 (filed September 8, 2021). Segment structure and Credit Karma revenue come from Intuit's Form 10-K for fiscal 2026 (filed September 9, 2026). Ownership figures come from Intuit's 2026 proxy statement (DEF 14A, filed November 26, 2025), with holdings as of October 31, 2025. All were fetched from SEC EDGAR on October 18, 2026. No ownership percentage in this article comes from any other source.
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